Listening Blog Post
The brand I decided to do some research on was Rivian. Rivian is a new car manufacturer that produces electric cars and trucks. When looking on Rivian's social media platforms, I saw a couple of people who wanted different options for their car's interior. Some of the options the consumers were wanting were a Carmel/tan interior instead of plain black. Another thing consumers were wanting was different options when it comes to the technology inside of the vehicle, people are wanting lane assist, better stereos, and other technological advances. Overall, their social media had lots of good reviews when it comes to customers. Most of the comments I stumbled upon were praising the company and wanting them to keep up the good work. Rivian's value proposition is to keep the world adventurous forever. They believe there is a more responsible way to explore the world and are determined to make the transition to sustainable transportation an exciting one. They have designed emissi